Creative Twinning are pleased to be attending Eunique in 2015 and invite you join us! Read on for more info on the show and how to apply.
Eunique is the Applied Arts Fair in Karlsruhe, Germany. It has been running for 6 years and attendance has been increasing year on year. The show runs for 3 full days (Friday- Sunday) plus an invitation-only private view or 'vernissage' on Thursday evening (5-10pm)
Set up is all day Wednesday and Thursday morning. Although it has previously been billed as a trade fair, it has become a retail fair, attended by trade buyers. Each of the Creative Twinning partners has created trade relationships from attending the show. There is a dedicated gallery area, so you can see what galleries are selling locally
Anecdotally, the buyers are really high quality and we have all done well at the show. The German buyers seem to like our 'British' look! There is a fashion showing running 2/3 times Daily which Jayne took part in last year, this had a positive impact on her sales.
It's not all easy sales however, jewellers have found it very competitive and there is definitely a local German 'style' which differs from the UK aesthetic. Ceramics have done well in the past, as have textiles, but as always past performance is no guarantee of future sales!
Additionally we try to use the time to to expand our creative networks and would encourage other designers to do the same, inviting any contacts to the PV or main event, and circulating free tickets to buyers. Chat to local designers and gallery stands for insider info. We try to spend at least one evening with our Karlsruhe designer friends. They have knowledge of places to sell in locally in Baden-Wurtemburg and across Germany
Costs you should consider include: Travel, accommodation and subsistence, display and shipping. We can help you think about those but you need to be realistic about what they may be.
The organisers are really friendly and speak excellent English. Applications to the show are decided on a jury basis and their decision is final.
So, are you interested in coming with us? Talk to Jayne on 07932 591964 (please don't call Debbie's shop as it a really busy time of year for her) or email us info(at)creativetwinning.com. There are two short forms to fill in, and we'll need 5 hi-res images via Dropbox. The closing date for you to contact us is 23rd January 2015